What is Digital Out Of Home advertising (DOOH)?

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Typical OOH formats include billboards, on-car ads, bus-stop shelters, etc. Digital out-of-home (DOOH) is basically OOH powered up with AdTech – geofencing, tracking, programmatic, retargeting, personalizing, attribution and measurement. DOOH advertising is mostly found in cities and along infrastructure. As the name 'Out Of Home' suggests, we might be downtown at the city square or outside the train station. All billboards or advertising pillars may be referred to as Out Of Home. Put Digital in front of it and the landscape changes dramatically. Instead of static communication DOOH offers a dynamic way to build awareness or communicate to a specific target demographic. It is proven to be a reliable way to be in the center of attention and produces brilliant ROI for brands.

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